Beauty Campaign - 2018

For our first launch I developed concepts focusing on Cosmetics, Skincare and Tanning products. Each video was developed specifically for social channels supported by a suite of photography to be used across all other channels.

Role Concept, Art Direction and Lead Designer / On Set Art Director Michelle Slimming Bauer Media Group / Videographer & Editor Will Suen (additional editing / graphics done by me)

Beauty Campaign 2019

Following from our campaign in 2018 we followed up with more videos and photography that focused on top brands and selling the ‘Get the look’. I added Supers after edits were finalised.

Role Concept, Art Direction and Lead Designer / On Set Art Director Michelle Slimming Bauer Media Group / Videographer & Editor Will Suen

Beauty Campaign 2020

Focusing on personal care and Cosmetics, I developed concepts for talent and flat-lay photography for our social channels. Video content was produced to suit Stories and Collection Units married with a product feed.

Role Concept, Art Direction and Lead Designer / On Set Art Director Sara Wilson Hogarth / Photographer Chris Warnes /Adrian Price Videographer Dylan Bulzolich / Editing Hogarth Australia (Additional editing /graphics done by me)

Beauty Campaign Nov 2020

Leading up to the Summer festive months and Christmas we saw an opportunity for customers to refresh their looks. For this campaign I developed concepts that focused on 2 themes - the Summer ‘beachy’ look and the bolder festive party theme. I also included a recommendation of the social formats that would suit the objective plus a concept to highlight our gifting range. I was also responsible for all of the editing and roll out of all final assets.

Role Concept, Art Direction and Editing / On Set Art Director Sam Curcio Hogarth / Photographer Titus Pengelly