Apparel Content
BIG W Western Cape
Inspired by the Spring trend of African Safari and tribal motifs I developed a concept to launch BIG W’s Spring apparel range. I chose a neutral canvas background that worked with the colours and theme of the range, together with elevated styling that would elevate BIG W’s apparel offering. I led the design and production including selection of talent, set and selection of final images.
Role Concept, Art Director, Lead Designer / On set Art Director Michelle Slimming / Stylist Charlotte Stokes / Photographer Dave Wheeler
Campaign was rolled out to cover social, eDM and website. We developed artwork for a variety of social formats as well as a Lookbook that showcased the range.
Basics and Denim
In order to showcase the great range of denim and basics we captured talent photography that was simple yet captured the fun and light-heartedness of the brand. I led the design and production including selection of talent, set and selection of final images.
Role Concept, Art Director, Lead Designer / On set Art Director Michelle Slimming Bauer Media / Stylist Charlotte Stokes / Photographer Dave Wheeler
Kids Swimwear
Launching the Spring Kids Swimwear range I decided to go with a stylised look and feel. Shooting talent on a solid aqua background to refer to the water theme, styling with bright propping and playing around with camera angles. The result was a fun and bright shoot with loads of images to choose from.
Role Concept, Art Director, Lead Designer / On set Art Director Michelle Slimming / Photographer Dave Wheeler
