BIG W Website Re-design

As part of BIG W’s transformation into being a leading digital retailer a new front end system was adopted that presented an opportunity to achieve a step change in website design, aesthetics and functionality.

Working closely with the UX Design Manager and another digital designer we undertook extensive competitor research and developed a new visual system for the BIG W website. I developed a range of components that were able to communicate a form of stortytelling - that is a combination of value and inspiration - move to a more fun and vibrant look and feel, align to our new brand guidelines while simplifying content for customers to be able to move freely through the website.

I was also in charge of co-ordinating and managing the transition to the new website over a number of months including:

• Development of branding / website guidelines for all of marketing

• Building of all page templates and components

• Building of design system in XD and training for all the design team

• Roll out of updated content and approvals across 200+ pages