Seasonal Home

BIG W Home Refresh

I led the production of BIG W’s new Home content, transforming the overarching 72&Sunny concept into a living, breathing campaign. Moving the look and feel to a more editorial and elevated style.

I developed detailed scene approaches, collaborating closely with the photographer and producer on location selection and styling. I then oversaw the rollout of all assets across every channel, including social, OOH, in-store and owned channels.

My Role Art Direction, Roll out / Stylist Emmaly Stewart / Photographer Mia McDonald

More coming soon!