Seasonal Clothing

BIG W Womenswear

I led the production and delivery of BIG W’s womenswear content focusing on an elevated photography style to bring women’s clothing to the spotlight. Working with a copywriter we developed a new copy construct and I rolled out the new creative with a greater focus on typography and layout. Rollout covered all ATL and BTL channels, including social, OOH, in-store and owned channels.

My Role Art Direction, Roll out / On set Art Director Orla Molloy Hogarth / Photographer Stefan Wellsmore