BIG W Back to School

Tasked in showcasing key categories for BIG W’s 2025 Back to School campaign via social channels, we came up with 3 video concepts that drew from real life insights, social trends or fun ideas. As an example, we used the trending bottle flip TikTok challenge as inspiration for the $1 bottle range concept.

For each project, I collaborated closely with producers and videographers on talent selection, lighting, and art direction, then graded the footage and assembled the final piece with graphics and sound design.

Role Concept, Art Direction, Editor/Motion graphics / On Set Art Director Orla Molloy Hogarth / Videographer Alexis Ayala