BIG W Quarterly Campaign content

My team was tasked with creating engaging social content for key categories across various campaigns - Including Activewear, Fitness, New season bedding, and clothing. All with a consistent approach and visual style that aligned with BIG W’s overarching brand at the time.

These fun video assets used dynamic angles and transitions to capture attention while showcasing the hero product.

Role Concept, Art Direction, Editor / Motion graphics / On Set Art Director Orla Molloy Hogarth / Videographer Alexis Ayala