BIG W Kidswear

These videos were created to showcase the new-season kidswear ranges, with a strong focus on highlighting the low price point. I developed the concept and collaborated closely with our production partner and videographer on talent selection and propping. I then graded, edited and assembled the content to produce 3 video assets, which were distributed across multiple channels including YouTube, social and in-store.

Role Concept, Art Direction, Editor & Motion graphics / On Set Art Director Orla Molloy Hogarth / Videographer Reece McMillan